Finding The Best Marketing Plan For You

We all travel our own paths, but sooner or later most of us will need to sell our home. As you can imagine there are a myriad of reasons why the sale of a home needs to happen.

Upsizing for a growing family, downsizing for retirement, relocating for work or to be closer to grandchildren, are but a few reasons sellers put their homes on the market.

The marketing plan we create together will be based on the factors driving the sale.

This is a very stressful time for a home owner and I make sure that everything is laid out in a clear and understandable way. Working closely with the seller, we will develop a marketing plan for the property, one that will show off the properties strengths and make buyers eager to tour your home.

My overall strategy for marketing a home is simple:
Make the home appealing to the widest possible market. This is done with staging, landscaping, etc. The goal is to reduce as many objections to the home as possible.

Find the strengths of the home that make it more compelling for a buyer to want to make an offer. Highlight the strengths and minimize the weakness.

Price the home competitively. We all love our homes and certainly don’t want to leave any dollars on the table. Through a careful and detailed analysis of what other similar homes in the area have sold for, I can show you the correct pricing strategy.

If you’re interested in a market analysis for your home, even if you’re not quite ready to sell, give me a call and I will be happy to work one up with you. Of course there is no fee and no obligation, just neighbors helping neighbors.

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